The beach as a use of tourist businesses in México.

Comparative study Cancun – Acapulco

Abstract

The beach is one of the most important attractions of tourist destinations in Mexico, a place where various commercial activities are carried out that directly influence economic development. The objective of the research is to inventory and compare, according to Richard Butler's theory of the life cycle of tourist destinations, the tourist businesses between Acapulco and Cancun. With a quantitative, methodological in a case study, supplemented with phenomenological qualitative aspects, the commercial activities that satisfy the requirements and expectations of tourists and visitors were registered, classified and compared. The results section outlines the similarities and differences of the tourist businesses that are carried out in Cancun and Acapulco, which will serve as input for future decision-making regarding innovation and strengthening the industry regarding the products and services offered and demanded.