TOURISM DEVELOPMENT PROPOSAL BASED ON THE INCORPORATION OF THE CREATIVE COMPONENT TO A TOURIST ATTRACTION IN THE MUNICIPALITY OF BARICHARA

Abstract

Through this document it is intended to present a specific proposal that contributes to the tourist activity out of the crisis in which it will be immersed after the COVID-19 pandemic is controlled. This suggestion is based on the incorporation of the creative component to a tourist attraction and its subsequent inclusion within a tourism product that according to what has been said, is expected to be the first step towards the formation of a network desk creative and its subsequent certification as such, what you trigger in the name of the municipality or city as a member of the Creative Cities Network of the United Nations Organization for Education, Science and Culture (UNESCO). It is substantial to mention that the points mentioned above were applied to the specific case of the municipality of Barichara, Colombia. However, it should be noted that this “model” can be adapted and adopted in any of the countries that make up this confederation. To structure this proposal, 60 surveys were carried out applied to Colombian citizens selected for convenience that reflected as a result that the profile interested in the creative tourism product designed specifically for this event corresponds to male and female hikers, employees or freelancers whose age ranges from 26 to 45 years.