MANAGEMENT MODEL FOR MEDICAL TOURISM IN MEXICO

Abstract

The current research, is a diagnosis on Health Tourism phenomenon, which represents the review of different authors on the conceptual theory about this tourism segment; it is also an analysis of market research data on United States of America and Spain, exploring the experience of key actors on the industry which allowed the finding of process and elements on the value chain, to understand the behavior an possibilities of the markets in Health Tourism.

The findings will conclude with the proposal of a strategy for a national cluster, in order to diversify and develop a wider touristic product portfolio in Mexico.