LOCAL TOURISM MANAGEMENT FOR THE TERRITORIAL DEVELOPMENT OF CANTON NOBOL, ECUADOR

Abstract

The following research is focused on tourism management and its contribution to the economic-territorial development of the Nobol city, through the application of qualitative methodological techniques such as the literature review of the territory and its tourist activity, as well as the application of the hierarchy file of tourist attraction, SWOT analysis of the destination and interview with the Director of tourism of the city, which allows identifying the procedures that the municipality must consider together with the citizens of the place to improve the tourism activity of the sector, highlighting the main causes of disorganization of the receiving community and the scarce diversification of the tourist offer, which has generated the instability of religious tourism and therefore the decrease in territorial and economic development. Finally, as a result, strategic lines of local tourism management are obtained that allow the well-being of the inhabitants and the tourist image of the city.