Characterization of the tourism offer and demand in the Caribbean Littoral of Antioquia-Colombia

Abstract

The department of Antioquia is considered in the national imaginary as an interior region; however, it has a wide strip of coastline to the Caribbean in the jurisdiction of the municipalities of Arboletes, Necoclí, San Juan de Urabá and Turbo. These municipalities have a great potential not only for sun and beach tourism, but also for ecotourism. However, its offer has been focused on taking advantage of the geographical conditions associated with the coast.

The objective of this investigation is to inquire about the composition of supply and demand of the municipality of Arboletes. It is a mixed study, not experimental and the data was treated by descriptive analysis. The main results show an emerging destination, visited by vacationers who spend an average of 4 nights, most are between 31 and 40 years old and their average spending does not exceed COP $ 220,000.