The importance of strategic planning in gastronomic tourism.

Case: San Martín de las Pirámides, Estado de México, México.

Abstract

The following descriptive research aims to obtain relevant information that serves as a basis for the design of a strategic plan to enable the development of gastronomic tourism in San Martín de las Pirámides. The results obtained, as well as the conclusions, were possible through the bibliographic review and the analysis of strategic plans generated in recent years for Gastronomic Tourism in countries such as Spain, Argentina and Colombia. In addition, an inventory of in-town gastronomic establishments with tourist services was carried out. In the same way, interviews with different key actors involved in the tourist activity of the place were conducted. Finally, the real and potential demand for Gastronomic Tourism in the destination was identified by applying a survey to visitors within the Archaeological Zone of Teotihuacan, a tourist site of both national and international demand, adjacent to San Martín de las Pirámides.